![]() The social video metrics you need to track are: And when you consider the fact that YouTube is the world’s second largest search engine, you’ll understand why the site offers some of the best ways to expand your audience and build engagement. YouTube analytics are (obviously) integral to your success on the platform. What counts as a view: 30 seconds or more Tip: For more on this topic, check out our article on the best Instagram analytics tools. This brings up the Insights tab that allows you to view your metrics. To access your metrics, simply click on the video post on your feed and click View Insights at the bottom of the video. This differs from Instagram personal accounts where you’ll only be able to see your likes, comments, and how many people saved your video. How many followers you got from that video. How many times your video was sent to others through messages. How many users saved your video to their Instagram collections. How many users visited your profile after seeing your post. How many users watched your video for at least 3 seconds. The social video metrics you can track on an Instagram Business profile are: And with great features such as IGTV and Instagram Live, you can give your audience the content they crave while attracting new ones. Instagram videos garner more engagement than photos on Instagram. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. There you’ll be able to access a whole host of metrics for your Facebook posts. To find your metrics, go to your Facebook page and click on the Insights tab. This gives you an even better idea of where your traffic is coming from-and where you should invest your resources. With the view times, you can split them between Organic vs Paid views. How many unique users watched your videos. Viewer demographics including top location, top audience, and people reached. How well your video is holding an audience before they stop watching. How many users watched your video for at least 10 seconds. 10-second video views (Only for videos 10 seconds or longer).How many users watched your video for at least 1 minute. 1-minute video views (Only for videos 1 minute or longer).How many total minutes viewers watched your video. The most live viewers you had at one time. Peak live viewers (if streamed on Facebook Live).How often your users interacted with your video. ![]() So it makes sense that you want to follow your metrics closely to optimize your views. Social video metrics for every platform Facebook video metricsįacebook videos earn the highest engagement of any other type of content on Facebook-with a rate of 6.09% engagement rate for video posts. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
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